Today we're talking with Nick Disabato of Draft, a small interaction design consultancy in Chicago. His previous clients include Gravitytank, New Music USA, Chicago Magazine, The Wirecutter, and too many other attractive, intelligent people to count. We spent quite a bit of time talking about his work designing a delightful user experience for Cards Against Humanity.
We discuss...
- Cards Against Humanity marketing strategy
- Split-testing
- Conversion rate optimization
- And more
Links:
- Cards Against Humanity - http://cardsagainsthumanity.com/
- Cadence & Slang - http://cadence.cc/
- Draft: Revise - https://draft.nu/revise/
- Nick's newsletter - http://eepurl.com/vqJgv
- Visual Website Optimizer - https://vwo.com/