Shopify Expert Insights

E-Com Advice from our experienced in-house team
Did Google just kill SEO?
by Kurt Elster
"We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal."
–Matt Cutts, head of Google's Webspam tool.

Continue reading on the Official Google Webmaster Central blog.
Why is web design so expensive?
by Kurt Elster
Our friend and client Joe Reichert at Amlings Cycle told me this anecdote about pricing:

A man comes in to a bike shop with a wobbly wheel, asking if it can be repaired. The bike mechanic looks at the wheel a moment, and then tightens one spoke. The wheel is straight again. "That'll be forty dollars, sir," says the mechanic. Aghast, the customer replies, "Forty dollars? You turned one spoke!" The mechanic replies, "It's $1 for the labor, and $39 for knowing which spoke to turn."