Slow is annoying.
People like things fast. Fast cars, fast food, and fast downloads. Who wouldn't? There's nothing more annoying than sitting on your phone and waiting for something to load. And if something takes too long to load, we move on. That's why performance of a website is so important.
Two seconds or less… or I’m leaving.
We know from surveys that people expect pages to load in two seconds or less. That's our definition of fast because it's what our users expect. We also know that nearly half of people say they'll abandon a page that takes longer than four seconds to load. In actual testing we know they're a little more patient than that, but if a page takes longer than six seconds, we can expect about half of people to abandon the page.
Faster sites rank better.
Websites that load fast aren't just best practice, they're an important feature of quality design. Google has indicated page speed will help increase your SEO ranking. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this can negatively affect your ranking.
Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
Can your site be made faster? Absolutely!
Following Google’s best practices, we put your website through a 26 point optimization plan to reduce your load time (which will improve your bounce rate and conversion rate.)
The average Shopify store is 5mb, and most can be reduced by up to half with no degradation.
Ready to improve your site's performance, and subsequently reduce your bounce rate, improve conversions, and boost your SEO?
Request Your Confidential Discussion