The Pacific Northwest's finest golf course gets a conversion-boosting eCommerce store.
Bandon Dunes Golf Resort is the golf resort for true golf enthusiasts. Golf Magazine named three of their courses to its list of the 50 best courses built in the last 50 years, with their Pacific Dunes course ranking second in the country. That's high praise.
The team at Bandon Dunes approached Ethercycle to redesign their already successful ecommerce store in to a goal-smashing channel for the brand. We knew we'd have to upgrade both the site's appearance to better integrate with the brand and improve the user experience all while subtly using design queues to encourage purchases.
“Working with Ethercycle has been a great experience. They're straightforward to collaborate with, and provided excellent support throughout development and after launch. We entered the project with the goal of re-vamping the design of our site to improve mobile and tablet conversion rates to increase overall revenue per month. Ethercycle was completely aligned with our goals and priorities and the results are a reflection of that. Since launching our new site we’ve had the following metrics improve: Mobile Conversion Rate, Tablet Conversion Rate, Bounce Rate, and Revenue Per Month. I'm looking forward to future wins with Ethercycle!” Chris Keiser, Manager of Online Sales
To get there, we collaborated extensively with Bandon Dunes stakeholders while working parallel with their creative agency Orbit Media to meet a tight deadline. Beyond design, we integrating several new and unique features that dramatically improve the shopping experience, boost average items purchased, and create a linear shopping experience that improves conversions.
The outcome was an immediate boost in both average order value and unique purchases, resulting in a revenue increase that paid for the project's engagement in one week's time. Now that's ROI.
How They Got There
Bandon Dunes has been an Ethercycle client for some time, but their outcomes are the direct result of our services: