Calming Manatee

How large placid mammals can go viral and help you cope with stress.


Move over dolphins. You're no longer the only marine mammal that can calm the ravaged, stressed out souls of man, woman and child alike.

Ron Nurwisah, The Huffington Post Canada

Our first project to come out of Ethercycle Labs is arguably the most successful. It's a simple image macro site of inspirational messages that’s given us insight into the power of social media and how we can leverage it. Despite never promoting the site, it now receives more than 1 million pageviews per month.

What we learned about going viral:

Additionally, we're able to use CalmingManatee's audience to research browser and device usage statistics, providing us guidance on what to support for our clients.

You can learn more from our interview with the Huffington Post.