The Unofficial Shopify Podcast

Shopify's Universal Commerce Protocol makes every store's catalog searchable with no auth, no tokens, and no fees. We built DollScout, a live collector-Barbie finder, to prove it, then open-sourced...

AI agents can run your Shopify store now. Claude Code, plugged into the Admin API, will happily archive products, rewrite descriptions, and delete metafields at catalog scale. That's the good news...

"If I don't see that purple button at checkout, bye-bye." That's what Shop's buyers tell Kenny Cohen, and it's a clue to why Shop has quietly become one of the most valuable channels a Shopify merc...

Gift with purchase psychology explains why a free gift converts better than a discount of equal value. Here’s the research behind it and how ecommerce brands put it to work.

VP of Product Vanessa Lee joins Kurt to break down the 2026 "Everywhere" edition and the years of quiet groundwork behind it: taxonomy, attributes, clustering, and a universal product identifier th...

Montana Knife Company was finally releasing its first folding knife, a $390 piece their fans had been begging for, and they wanted an announcement page worthy of the moment. Apple-style scroll anim...

Inside: why he started publishing his real ROAS on LinkedIn when the numbers were ugly, the 80% Meta cut that finally flipped him profitable, and how a 250K-follower organic community out-engages H...

"You don't need a garage. You don't need a loan. You don't need an MBA. All you need is an idea and an internet connection."

"I shipped the bike and a couple of weeks later, the real credit card holder got a statement, said I didn't place that order, filed a chargeback, and then the money was gone."

"You would probably prefer to take money from Tony Soprano."

"If your product sucks, you're never going to succeed. A lot of people are trying to solve product problems with marketing spend."

"It sucks to lose a customer not because of the product, but because of the mechanism in which they get the product."