The Unofficial Shopify Podcast

Kurt's live Nashville talk on why most people produce AI slop, the RTF framework that fixes it, and the 10 AI tools he actually uses every day.

Learn why Shopify opened its B2B features to every paid plan and what merchants actually get, from company profiles to custom catalogs.

Discover how Ethan Haber turned a college hamster ball idea into Happy Habitats, now sold in over 750 retail stores nationwide.

Learn how one agency got a Shopify brand recommended by ChatGPT 60-70% of the time and boosted branded search by 35-40%.

Learn how the Shopify Product Network lets merchants earn commissions by showing other stores' products, with zero inventory risk.

Join Kurt, Karl, and Paul as they share the epic year-long journey of building the Shopify app Promo Party Pro and the challenges faced.

Discover how Nick Mertz turned $6,000 into a $25M golf empire with innovative strategies like live selling and licensing deals.

Discover how Amer Grozdanic's agency thrived after quitting paid media and focusing on Shopify features that drive real results.

Discover how ERPs can transform your DTC brand's operations without the usual headaches, featuring insights from Kyle Hency of GoodDay Software

Discover how influencer whitelisting can boost your ad conversions by 15% and learn the essential steps to get started.

Discover why 7-figure stores often struggle with cash flow and learn how to identify hidden money leaks in your business.

Discover how Jake Mellman is redefining alcohol alternatives with Psilly Goose, a THC-infused beverage, and his journey with Troop.

Discover how Scarlet by RedDrop transformed period care for young girls and won $1.5M in funding through innovative pitches.

Discover how Chris Erthel scaled Meller sunglasses and navigated European markets for ecommerce success.

Discover how Montana Knife Company achieved $1.7M in Black Friday sales without discounts by targeting customer personas.

Discover how Shopify's new Native A/B Testing features, Rollouts and SimGym, can enhance your ecommerce strategy.

Discover the key updates from Shopify's Winter '26 Edition that matter most for store owners and how to leverage them for success.

Nehal Kazim reveals why overproducing content is burning cash and shares a profitability-first framework for creative strategies.

Discover how Kate Assaraf built a million-dollar shampoo bar business without ads or Amazon, defying industry norms.

Discover how discount strategies impact buyer behavior and learn what drives conversions for big brands versus small ones.

Discover how Bora Celik automated influencer outreach using AI agents and learn to build your own automation for ecommerce success.

Discover how a homework assignment transformed into Buff Clucks, a seven-figure chicken supplement brand in just 18 months.

Shopify's variant limit has soared to 2,048! Discover the impact on themes, new features, and essential tips in this episode.

Discover the email strategy that 8-figure brands use for Black Friday success in this episode of The Unofficial Shopify Podcast.