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Inside Montana Knife Company's Black Friday 2025 | The Unofficial Shopify Podcast

Inside Montana Knife Company's Black Friday 2025

Discover how Montana Knife Company achieved $1.7M in Black Friday sales without discounts by targeting customer personas.
The 10 AI Tools I Use Every Day (And Why Yours Sucks)

The 10 AI Tools I Use Every Day (And Why Yours Sucks)

Kurt's live Nashville talk on why most people produce AI slop, the RTF framework that fixes it, and the 10 AI tools he actually uses every day.
We Built a "Simple" Shopify App. It Took Over a Year.

We Built a "Simple" Shopify App. It Took Over a Year.

Join Kurt, Karl, and Paul as they share the epic year-long journey of building the Shopify app Promo Party Pro and the challenges faced.
Inside Montana Knife Company's Black Friday 2025 | The Unofficial Shopify Podcast

Inside Montana Knife Company's Black Friday 2025

Discover how Montana Knife Company achieved $1.7M in Black Friday sales without discounts by targeting customer personas.
The 10 AI Tools I Use Every Day (And Why Yours Sucks)

The 10 AI Tools I Use Every Day (And Why Yours Sucks)

Kurt's live Nashville talk on why most people produce AI slop, the RTF framework that fixes it, and the 10 AI tools he actually uses every day.
We Built a "Simple" Shopify App. It Took Over a Year.

We Built a "Simple" Shopify App. It Took Over a Year.

Join Kurt, Karl, and Paul as they share the epic year-long journey of building the Shopify app Promo Party Pro and the challenges faced.
Shopify's Head of Growth: How to Get Recommended by AI

Shopify's Head of Growth: How to Get Recommended by AI

"It's more than 2x that conversion rate coming from another referral channel."
Why Your Shopify Subscription Program Stopped Growing

Why Your Shopify Subscription Program Stopped Growing

Your Shopify subscription program may have a hidden growth ceiling. If you acquire 500 subscribers every month—but churn another 500—growth stops completely.
We Reviewed $274M in Shopify Sales, AI Drove 0.1%

We Reviewed $274M in Shopify Sales, AI Drove 0.1%

"This traffic is nothing. It is a rounding error."

We Analyzed $29 Million in Shopify Discounts. Most of It Bought Nothing.

24 months, 10 Shopify stores, $29.4M in discounts, 1.14M orders dissected. Blanket discounting, the 20% herd, always-on leakage, and the case for gifts over price cuts.
AI Won't Save Your Shopify Store (Yet)

AI Won't Save Your Shopify Store (Yet)

"I'm all for data feeds... Call me when it makes money."
We Measured the AI Traffic Wave: Tiny but Growing Fast

We Measured the AI Traffic Wave: Tiny but Growing Fast

94 million sessions, $274M in revenue, 10 Shopify stores, 24 months of data. AI assistants drive 0.06% of traffic. Here's where the money actually comes from.
Shopify's Campaign Autopilot: AI Ad Agency?

Shopify's Campaign Autopilot: AI Ad Agency?

"It's an in-house, ready-to-go agency. Which is free for all merchants."
GWP ROI Calculator showing a gift-with-purchase campaign netting $4,684 per month versus the equivalent discount

Free Gifts Beat Discounts. We Built a Calculator to Prove It.

A $34 discount costs you $34. A $34 gift costs you $9. We ran 60 days of real store data through that asymmetry, then built a free calculator so you can run yours.
What's an Agentic Storefront anyway? (Shopify Editions Spring 2026)

What's an Agentic Storefront anyway? (Shopify Editions Spring 2026)

"Being on Shopify means you get access to agentic automatically, out of the box."
Shopify Rebuilt Its Entire POS | Editions Spring '26 Updates

Shopify Rebuilt Its Entire POS | Editions Spring '26 Updates

"I hear store associates asking people in person for their email all the time, and it always is a little bit awkward."
Frosted-glass 3D illustration of a doll silhouette in a magnifying glass over listing cards, connected to independent storefronts

We Built a Barbie Search Engine to Prove a Point About Shopify's UCP

Shopify's Universal Commerce Protocol makes every store's catalog searchable with no auth, no tokens, and no fees. We built DollScout, a live collector-Barbie finder, to prove it, then open-sourced...
Awesome Ecom Skills: open-source Shopify playbooks for AI agents

I Open-Sourced My Agency's Shopify Playbooks for AI Agents

AI agents can run your Shopify store now. Claude Code, plugged into the Admin API, will happily archive products, rewrite descriptions, and delete metafields at catalog scale. That's the good news ...
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