Our Story

Our Founder’s actual license plate

Ethercycle is an ecommerce consultancy for Shopify merchants that need strategy

Unlike other Shopify Experts, we focus exclusively on independent, stable businesses that sell their own private label products. This gives us a more focused and intimate understanding of the expensive problems you face and how we can solve them for you.

We were one of the first Shopify Experts

After knocking out a custom theme for a local client, we were personally invited by Shopify Partners Program Lead and Head of Shopify Experts Dan Eveleigh to join the program.

(Of course, we said yes.)

...and we loved it so much that in 2014, we decided to niche down exclusively on Shopify, bowing out of all non-Shopify projects. Since then, we’ve been writing about Shopify, talking about Shopify, and teaching about Shopify. We run the single most popular independent Shopify podcast by far, and we didn’t even start it that long ago.

As a result, we’ve been able to specialize exclusively and successfully in helping Shopify store owners generate massive revenue growth.

The reason for our success is simple:

We put our clients in the strongest position to yield the best results from every visitor to their website. To do that, we’ve built relationships defined by honesty and trust. Our clients know we’re working for them and their customers’ best interests.

We do have some core principles that have helped us along the way:

  1. Ethercycle is an independent company. We’ve never taken venture capital, have no debt, and it’s going to remain that way for as long as we’re in business.
  2. Ethercycle is a durable company. We believe firmly in creating something stable, modest, and profitable that will last us for the rest of our lives. Ethercycle’s overhead is low, and we structure the business to provide stable revenue whenever possible. (In the tech industry, these ideas may as well be heresy.)
  3. Ethercycle is a design company. It was co-founded by a designer in 2009. We’re business owners, but our senior consultant is still fundamentally a designer, and as such we approach all our work from this problem-solving mindset. Much like being a car guy, when you’re born a designer, you don’t get much choice in the matter.
  4. Ethercycle is a patient company built on strong relationships with a carefully chosen inner circle of clients. If you’re in the ecommerce industry to make a quick buck, or if you have an “immediate need” for help, run screaming from this page as fast as you can. Any relationship fundamentally requires time and patience, and we do everything we can to slow down and think carefully about who we work with (and what we put into the world together.)

Ultimately, our goal is to build a business that supports the life we want. A life that lets us enjoy time with our families. We’re running a small business by choice. We don’t want to spend our days managing employees. Instead, we want to treat our time as a scarce resource and invest in helping others build businesses for the lives they want too.

If you'd like to learn more:

  1. Sign up for our newsletter or
  2. Request a confidential consultation

We hope to hear from you soon.


Kurt Elster, MBA

Our Team
CEO & Co-Founder
Kurt Elster
CTO & Co-Owner
Paul Reda
VP Marketing
Kurt Bullock
Operations Manager
Julie Elster
Project Coordinator
Jessie Goodell
Product Engineer
Jeremy Green
Dev Ops
Karl Meisterheim
UX Engineer
Tom Siodlak
Kurt Elster visiting client Jay Leno’s Garage Our Unofficial Shopify Podcast has been downloaded over one million times