Are Mobile-Friendly Websites Important?

by Kurt Elster

In 2010, mobile websites were a luxury. In 2012, they are a necessity. Here's why:

  • 63% of US smartphone owners make purchases on their smartphones at least monthly [Source]
  • Smartphone owners outnumber standard phone devices [Source]
  • Presently HTML5 "can do 95 percent of what we want” [versus native apps] says Thom Cummings of Soundcloud [Source]
  • Online shopping spiked 16.4% last Christmas day with 7% of purchases made on iPads [Source]
  • iPad and iPhone shoppers account for 90% of all mobile purchases [Source]
  • Gap Inc. cites mobile shopping as a major reason why it has tripled its online conversions in the last year. [Source]
  • eBay mobile sales grew from $600 million in 2009 to $4 billion in 2011 [Source, Source]

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