Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects, they won't buy if they find the process cumbersome. For small businesses, there's no easier way to securely and reliably accept credit card payments than with Google Checkout. It increases conversions by allowing customers to make convenient, secure purchases from you simply by entering their Checkout username and password. If you're using Checkout for the first time, you only need to fill out one page of information to complete your purchase. And you can shop with confidence knowing that Google will protect you from unauthorized purchases should they ever occur. There are no monthly, setup, or gateway service fees. You Pay only a competitive per-transaction rate. Additionally, you can boost your prospects' confidence by providing testimonials, a convenient way to contact you, and a money-back guarantee. Remember, you're a total stranger on the internet, you need to earn your customers' trust. There's nothing more frustrating than turning away willing customers. For any e-commerce site, the importance of your shopping cart can not be understated. It's the most important link between you and your customers.