The unfortunate truth about SEO as a marketing niche is that it has become the domain of snake oil salesman. SEO, unlike graphic design or programming, requires no special skills and therefore has a very low barrier to entry. Additionally, the ethereal deliverable of improved traffic is easily faked. As a result, it is becoming increasingly common for unscrupulous internet marketers to prey on naive business owners. Don't be dissuaded, SEO is a valuable part of any web presence as long as you choose a reputable SEO company. Frustrated by SEO scammers, we devised our own link building strategies for Ethercycle. Ultimately, the most powerful SEO tactic is to create compelling content. Make your website for your customers, not the search engines.