Follow these ten tips, and in one day you will improve your customers' satisfaction with your brand, ultimately increasing your conversions.
- Links should have meaningful anchor text. "Click here" is meaningless.
- Edit your content, most people won't read more than 350 words of text on a single page.
- Use bullet points to summarize content.
- A humorous 404 page softens an otherwise annoying experience.
- Navigation should be ordered "nouns" then "verbs." "Home" is first, "contact" is last.
- Make your phone number easy to find.
- Unless you're the Chicago Tribune, your website probably doesn't need a "latest news" page.
- Your website has redundant, outdated pages that only you visit. Hide them to make relevant information easier to find.
- Redirect outdated or missing pages to their new appropriate counterparts.
- Headlines tell people what a page is about. Use them on every page.