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Feature creep is the result of good but misguided intentions. It is perpetuated by the false belief that "the more features it has, the more people will use it!" This line of thinking results in websites that require usability kludges like modal tooltips, FAQs, help guides, and other previously unnecessary bloat.

Stop feature creep by asking these three questions:
1. How does this features support business goals?
2. What percentage of users will use this feature?
3. How often will the feature be used? 

By only investing in features that are useful to a majority of users, we save development resources while improving user experience. It's always better to have a website be great at one thing, than mediocre at several.