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Every few weeks a prospective client calls our offices and breathlessly explains that they have the next big idea. These grand plans all boil down to "It's X for Y." Some very real examples are:

"It's Facebook but for nightclubs!"
"We're like Charity: Water only more sustainable."
"I want to create StubHub but just for Chicago at first."
"It's a free website to buy & sell cars. Like Craigslist except free."
"I'm building an e-commerce venture that will sell costume jewelry but all pieces will give back to a charity. Like Russell Simmons."

This isn't innovation, and it certainly isn't a sustainable business model. Why should anyone choose these imitations over the original?

I challenge you to rise above these imitations. When you do, we'll be here to help you build it.