- Make a new ad group. Quality scores are historic, you must do this if you have a low score.
- Choose one phrase or exact match keyword.
- Use that keyword as the first part of your ad headline.
- Create a landing page using your keyword as the title.
- Wait three days for your click-through rates to be established before adjusting.
You'll start with a quality score of 7 like this. Over time, if you have a good click-through rate, and a low bounce rate, the quality score will go up.