Shopify Expert Insights

E-Com Advice from our experienced in-house team
November 2012 Mobile Device Report
by Kurt Elster

Operating System

  1. iOS 78.33%
  2. Android 19.62%
  3. BlackBerry 1.27%
  4. Windows Phone 0.67%
  5. SymbianOS 0.04%

Mobile Device

  1. Apple iPhone 59.55%
  2. Apple iPad 15.84%
  3. Apple iPod 2.93%
  4. Motorola Droid Razr 0.97%
  5. Samsung Galaxy Nexus 0.25%
  6. Samsung Galaxy SII 0.19%
  7. Samsung Galaxy SIII 0.18%
  8. Google Nexus 7 0.16%

Screen Resolution

  1. 320x480 55.54%
  2. 768x1024 15.57%
  3. 320x568 6.66%
  4. 720x1280 3.13%
  5. 480x800 2.39%
  6. Other 16.71%

Based on 778,516 impressions on CalmingManatee.com. Percentages are based on unique visitors. Compared with the overall internet population, the site's users tend to be under the age of 35, and they are disproportionately childless women browsing from school and work who have incomes between $30,000 and $60,000.