Grow your store with our weekly podcasts, videos, and letters. JOIN NOW
Ethercycle logo

What devices should be optimizing for?

Operating System

  1. 78.85% iOS
  2. 19.60% Android
  3. 0.98% BlackBerry
  4. 0.47% Windows Phone
  5. 0.03% SymbianOS
  6. 0.07% Other

Mobile Device

  1. 61.72% Apple iPhone
  2. 14.24% Apple iPad
  3. 2.80% Apple iPod Touch
  4. 1.06% Motorola Droid Razr 4G
  5. <1% Samsung Galaxy S3
  6. <1% Samsung Galaxy Nexus
  7. <1% Google Nexus 7
  8. <1% Samsung Galaxy SII

Screen resolutions

  1. 53.23% 320x480
  2. 13.82% 768x1024
  3. 10.63% 320x568
  4. 4.18% 720x1280
  5. 2.45% 540x960

Based on 1,002,486 visits to calmingmanatee.com during the month of December 2012. Of which, 23.12% of traffic was from a mobile device.

Compared with the overall internet population, the site's users tend to be under the age of 35, and they are disproportionately childless women browsing from school and work who have incomes between $30,000 and $60,000.