Shopify Expert Insights

E-Com Advice from our experienced in-house team
Which are the most used mobile devices? [March 2013]
by Kurt Elster

During the month of March 2013, Calming Manatee received 613,792 total page views. Of them, 26.87% were from mobile devices.

Unique Visitors by Mobile Device

  1. iPhone - 59.45%
  2. iPad - 14.06%
  3. iPod - 3.03%
  4. Galaxy S III - 2.10%
  5. Other - 21.36%

Unique Visitors by Mobile Operating System

  1. iOS - 75.74%
  2. Android - 22.60%
  3. Windows Phone - 0.93%
  4. BlackBerry - 0.62%
  5. SymbianOS - 0.05%
  6. Other - 0.06%

Unique Visitors by Viewport

  1. 320x480 - 45.06%
  2. 320x568 - 16.15%
  3. 768x1024 - 13.77%
  4. 720x1280 - 5.61%
  5. 480x800 - 3.01%
  6. Other - 16.40%

Audience Demographics
Compared with internet averages, the site appeals more to users who are under the age of 35; its visitors also tend to consist of childless women browsing from school and work who have incomes between $30,000 and $60,000. Roughly 90% of visits to the site are referred from social media.

Insights

  1. The Galaxy S3 is clearly the dominant Android device. Consider adding one to your testing suite. Don't spend too much though as it only accounts for 1 in 50 mobile visits. Consider a Bad ESN unit from eBay.
  2. These stats are largely unchanged compared to January. There was no market upheaval this quarter.
  3. New BlackBerry devices became available worldwide, yet their market share has not yet changed. We'll keep an eye on it.