The Unofficial Shopify Podcast

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We Reviewed $274M in Shopify Sales, AI Drove 0.1%

We Reviewed $274M in Shopify Sales, AI Drove 0.1%

"This traffic is nothing. It is a rounding error."
Inside Montana Knife Company's Black Friday 2025 | The Unofficial Shopify Podcast

Inside Montana Knife Company's Black Friday 2025

Discover how Montana Knife Company achieved $1.7M in Black Friday sales without discounts by targeting customer personas.
Black Friday Emails: Stop Growing Your List

Black Friday Emails: Stop Growing Your List

Jimmy Kim, founder of Sendlane and co-host of Send It!, explains why Black Friday should move every segment one step down the funnel instead of growing your list, why you ramp send volume in Octobe...
CANVAS: Shopify Rebuilt the Theme Editor From Scratch

CANVAS: Shopify Rebuilt the Theme Editor From Scratch

Shopify launched Canvas, a new theme editor built around Sidekick. Ben Sehl, Director of Product for Online Store, explains what Shopify rebuilt, who should use Canvas today, and why he thinks agen...
We Reviewed $274M in Shopify Sales, AI Drove 0.1%

We Reviewed $274M in Shopify Sales, AI Drove 0.1%

"This traffic is nothing. It is a rounding error."
Inside Montana Knife Company's Black Friday 2025 | The Unofficial Shopify Podcast

Inside Montana Knife Company's Black Friday 2025

Discover how Montana Knife Company achieved $1.7M in Black Friday sales without discounts by targeting customer personas.
Black Friday Emails: Stop Growing Your List

Black Friday Emails: Stop Growing Your List

Jimmy Kim, founder of Sendlane and co-host of Send It!, explains why Black Friday should move every segment one step down the funnel instead of growing your list, why you ramp send volume in Octobe...
CANVAS: Shopify Rebuilt the Theme Editor From Scratch

CANVAS: Shopify Rebuilt the Theme Editor From Scratch

Shopify launched Canvas, a new theme editor built around Sidekick. Ben Sehl, Director of Product for Online Store, explains what Shopify rebuilt, who should use Canvas today, and why he thinks agen...
Black Friday Emails: Stop Growing Your List

Black Friday Emails: Stop Growing Your List

Jimmy Kim, founder of Sendlane and co-host of Send It!, explains why Black Friday should move every segment one step down the funnel instead of growing your list, why you ramp send volume in Octobe...
A checkout button whose path splits: one line leads to a real checkout, a red line leads to a look-alike page that takes the shopper's card

Hijacked Shopify Apps Sent Shoppers to Fake Checkouts. Here's What to Check.

In October 2026, three Shopify apps were hijacked to send shoppers to fake checkout pages. What happened, what's unknown, and a read-only store check.
CANVAS: Shopify Rebuilt the Theme Editor From Scratch

CANVAS: Shopify Rebuilt the Theme Editor From Scratch

Shopify launched Canvas, a new theme editor built around Sidekick. Ben Sehl, Director of Product for Online Store, explains what Shopify rebuilt, who should use Canvas today, and why he thinks agen...
We Picked Whatnot Over TikTok Shop. It Wasn't Close.

We Picked Whatnot Over TikTok Shop. It Wasn't Close.

BattlBox picked Whatnot over a million TikTok followers. It wasn't close.
The Restricted-Goods Playbook: No Ads, No Stripe, No USPS

The Restricted-Goods Playbook: No Ads, No Stripe, No USPS

Every ad platform banned him. Stripe cut him off. USPS won't ship it. He grew every year anyway.
Nobody at Beanstalk Was Winning on Meta Ads

Nobody at Beanstalk Was Winning on Meta Ads

Nobody at Beanstalk was winning on Meta ads.
Discounts are Your Biggest Ad Spend | Talking Shopify September 2026

Discounts are Your Biggest Ad Spend | Talking Shopify September 2026

Your Shopify discounts are costing more than your ads
ShipBob's CMO: Black Friday Prep starts NOW (2026)

ShipBob's CMO: Black Friday Prep starts NOW (2026)

Your Black Friday gets decided in September. The guy who shipped a billion units explains why.
Shopify's New Rev Share, Catalog, and the Next Big Bets Explained

Shopify's New Rev Share, Catalog, and the Next Big Bets Explained

"Today LLMs are the worst they're ever going to be."
Shopify's Head of Growth: How to Get Recommended by AI

Shopify's Head of Growth: How to Get Recommended by AI

"It's more than 2x that conversion rate coming from another referral channel."
Why Your Shopify Subscription Program Stopped Growing

Why Your Shopify Subscription Program Stopped Growing

Your Shopify subscription program may have a hidden growth ceiling. If you acquire 500 subscribers every month—but churn another 500—growth stops completely.
We Reviewed $274M in Shopify Sales, AI Drove 0.1%

We Reviewed $274M in Shopify Sales, AI Drove 0.1%

"This traffic is nothing. It is a rounding error."
Let's start something new