Change your outlook on design thinking with these usability insights.
When designing a website, its important to base the design around organizational goals, as well as usability best practices. But where do these best practices come from? Sure, some of them are teased out through experience, but there's also hard research on how people see websites. Literally. It's called eye-tracking. By knowing where and how people look at the screen, we can infer some best practices.
Source: Crazy Egg