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Today we're talking with Nick Disabato of Draft, a small interaction design consultancy in Chicago. His previous clients include Gravitytank, New Music USA, Chicago Magazine, The Wirecutter, and too many other attractive, intelligent people to count. We spent quite a bit of time talking about his work designing a delightful user experience for Cards Against Humanity.

We discuss...

  1. Cards Against Humanity marketing strategy
  2. Split-testing
  3. Conversion rate optimization
  4. And more

Links:

  1. Cards Against Humanity - http://cardsagainsthumanity.com/
  2. Cadence & Slang - http://cadence.cc/
  3. Draft: Revise - https://draft.nu/revise/
  4. Nick's newsletter - http://eepurl.com/vqJgv
  5. Visual Website Optimizer - https://vwo.com/