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I talked with Charles Fitzgerald about his Shopify store, The Kewl Shop, and came away with loads of actionable insight.

Started in late 2012, The Kewl Shop have quickly grown to become one of the top 150K web sites in the world. Founded by Charles, their focus has narrowed into the supply of top quality bandage dresses, shoes and leggings– areas of immense competition in the online world.

So how do they stay ahead of their competition in an a fiercely competitive niche? Listen and find out. :)