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Have you ever wondered how some ecommerce stores become known as the go-to guys for a particular niche? They'll sell the same products at the same prices as their competition, but somehow they're always top of mind when it comes to their niche. It's not through SEO wizardry, or fancy campaigns, it's actually a misunderstand tactic called content marketing. You know that blog you haven't updated in six months? That's typically what people think of with content marketing. We don't blame you, creating content is tough work.

Fortunately, it doesn't have to be hard. We talked with Philip Morgan of My Content Sherpa and he laid it all out for us:

  1. Why you shouldn't call it a blog
  2. How to focus your blog
  3. The content you're probably wasting your time on
  4. Why it's okay to repurpose content
  5. And some easy strategies for creating great content (sometimes without even writing)

One of the best investments you can make in your long-term success is authority, which brings customers to you. Listen and learn how.