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Here’s a list of things to double check to make sure your Shopify store's theme is SEO ready. It's not exhaustive, but if you follow it, you'll have a great foundation for your on-site SEO.

  1. Page titles and subtitles are present and marked up with header tags
  2. All images have alt attributes
  3. Description meta tag is present on each page and provides a sensible human description
  4. All pages include a canonical tag
  5. All product and article pages have appropriate Microdata attributes
  6. All product and article pages have appropriate Open Graph markup
  7. All product and article pages have appropriate Twitter Card markup

For more advanced reading, I highly recommend Gavin Ballard's Mastering Shopify Themes. Specifically check "Lesson 9: SEO and Social Integrations" for clarification on any of these items. This list, borrowed with his permission, was included as a supplemental material in his book.