[Shopify Drive] What Every High-Converting Home Page Must-Have

by Kurt Elster

Want to increase conversions from visitors to your home page? In today's drive, I talk through the elements you need to have a high-converting home page.

Yesterday my wife jumped in the Jag and took our oldest boy to see Aladdin for his birthday.

(Side-note: When I drive that car, about once a week, I get a thumbs up, "nice car!", or even the occasional "fuck you, yuppie!" from young guys.
When my wife drives it, she gets approximately 1,000% more attention than I do from those same young guys. ¯\_(ツ)_/¯)

Julie in front of the Cadillac theatre

With two members of the Elster household gone, I got to spend quality time with our six-year-old couch gymnast Tanner and tiny baby barf wizard Kennedy Elster.

After getting some ice cream, we spent the rest of our mom-free time in our living room reading.

That's right, four hours of quiet reading with a six-year-old. It was his idea, too.

How the heck did I manage that?

It certainly wasn't by forcing him. No one responds well to that.

It was by inventing a system that makes good choices easy.

I call it the Marble System.

Every week, our kids get 24 marbles each.

Each marble is worth $0.50 or 30 minutes of screen time.

They can choose to spend their marbles however they want.

For example, they can spend them on watching YouTube videos or playing Mario Kart. Or they could save them up and spend them on plush toys on Amazon.

They can also get bonus marbles. If they choose to read a book, they earn a marble for every 30 minutes of reading.

The end result is that we no longer have arguments about playing too many video games.

They effectively manage their own time and make their own choices because we've given them the tools to easily do so.

Your website is not much different.

It's a framework to help your customers make decisions. Should I buy from you? What should I buy from you?

In today's drive, we'll discuss the elements that your home page needs to have to support those decisions and convert well.

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