[Sunday Drive] Increasing AOV with data-driven upsells

by Kurt Elster

It's my wife's birthday today. (She is forever 29.)

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She got the greatest birthday gift ever: comeuppance.

She's been warning me lately:

"You need to shave your chest hair before that baby grabs it and yanks."

"Not likely," I scoffed.

Then I was hoisted on my own petard.

This morning, I heard tiny baby Kennedy was awake, and went to go pick her up out of her crib for our daily 5 am baby party.

At which point, she full on death-gripped my chest hair for stability and wouldn't let go.

I squawked, but adults yelling in panic/horror/disgust at the things she does happens to be the most funny when you're five months old.

I don't know if you know this about babies, but they have vice-like grips.

Even better: the baby monitor broadcast this in perfect 2.4ghz digital clarity to my wife's nightstand.

Happy Birthday, Julie.

So now I have to shave my chest hair because I have a baby who thinks it's positively hilarious to hear me yell.

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"This morning I yanked on daddy's chest hair. What's new with you?"

In Shopify news...

We built a custom crowdfunding page for KeySmart (around our Crowdfunder app) a couple weeks ago, and it has since raised $270K (in a week!!) primarily through email marketing.

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https://getkeysmart.com/pages/introducing-keysmart-pro-with-tile-smart-location

A great product presented to past customers in a way that makes them feel part of something with both social proof and urgency is powerful.

Does KeySmart have some tremendous advantages that most ecommerce businesses don't?

Yes, absolutely.

Most successful businesses have unfair advantages that they readily use to grow.

I am one of your competitive advantages.

There are 400K Shopify stores. You are one of around five thousand store owners who listen to me in one way or another.

So what can we do to help scale your business like KeySmart has?

We can increase two metrics:

  1. Average Order Value
  2. Average Customer Lifetime Value

I'll discuss a fool-proof, easy way to do that in today's drive.

How will you grow your Shopify store? Get your ridiculously actionable (and totally free) 25-Point Shopify Conversion Cheatsheet with two dozen conversion rate optimization ideas you must know about to effectively optimize your Shopify store.

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