Shopify Expert Insights

E-Com Advice from our experienced in-house team

A 17-year-old High School student and entrepreneur reached out to me and asked for help.

He said, "My biggest frustration is the Facebook ads. They just don’t convert for me. I’ve been following the methods that I found on YouTube and what other people told me like, to be specific. It just doesn’t work."

Here’s what I told him, and I thought I’d share it with you.

The ad itself is almost less important than the audience. Figuring out the targeting is the hardest part of Facebook Ads by far.

Here’s one hack that may help:

Leverage other people’s audiences.

Two ways to do it:

  1. Facebook lets you share audiences now. So you could approach other merchants and ask if they’d be willing to swap audiences with you. Then you advertise to their audience.
  2. If you can get your hands on an email list of customers from someone, you can upload that as a custom audience, and then advertise to them.

But what if you have no audience at all. Then build a FB page first and put all your ad dollars toward getting page likes. Done right, they’re pennies. Then target people who engaged with that page. Build a lookalike audience from that page.

That’s what we discuss in today’s drive.

Talk soon,

PS: Get the 2017 Holiday Email Marketing Guide: