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Your story! Get out from behind the scenes and share your story. Be your own brand evangelist.

You can also try going the route of educational content. Create the ultimate guide to buying “x” product. If it’s 3,000 words, has video and photos, boom that’s an engaging unique marketing tool.

Story time...
someone bought 200 nonsense items on eBay for $1 each (motel key, rubber duck). Then he hired a copywriter to write a story product description for each individual item. He then resold them all at an 8x profit. That was crazy and the only thing that changed was the items had stories attached to them now. So, I think we know empirically the answer is your story.

Source: How the Significant Objects Social Experiment Proved the Economic Value of Storytelling