An entirely unsolicited website teardown of Chubbies.com, the Chubbies Shorts Shopify store.
Chubbies has both built a shorts empire on Shopify and established themselves as one of the best marketers in the DTC space.
I've long admired their website, and spent hundreds with them, so it's about time we did a store teardown of Chubbies to see what we can learn.