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Do

  • Only spend money you are prepared to lose. Maybe it works, maybe it doesn’t.
  • Find someone who can be an authority figure or content marketing partner to build a relationship with.
  • Do your due diligence.

Don’t

  • Pay someone x amount of dollars in exchange for photos with your product. It’s their job to sell sponsored content. There was a gold rush on this type of marketing, but there is no way to track it. A lot of people are faking it too, so it’s hard to tell who’s real and who isn’t.