Do
- Only spend money you are prepared to lose. Maybe it works, maybe it doesn’t.
- Find someone who can be an authority figure or content marketing partner to build a relationship with.
- Do your due diligence.
Don’t
- Pay someone x amount of dollars in exchange for photos with your product. It’s their job to sell sponsored content. There was a gold rush on this type of marketing, but there is no way to track it. A lot of people are faking it too, so it’s hard to tell who’s real and who isn’t.