Who
In house or outsource? You could do both! The most successful ad accounts we’ve worked on did the creative in house, but that just isn’t realistic for everybody. Maybe you start by outsourcing to test, experiment and see what works. Once you have that strategy down, bring it in house.
What
Ad content can be photos or videos that resonate and engage with your target audience.
When
Monthly fresh content usually does the trick. It could be a new photo, 10 second video, 10 minute video, whatever it is, keep it on theme and fresh.
Where
There’s no way you can nail every social media or advertising channel. Experiment and find the channel that works for you and your audience. Once you invest in fresh creative content, you can cut it down and repurpose it for various outlets.
Why
The human brain craves novelty, so seeing the same ad over and over will make you remember it, but it won’t make you interested in it. Whereas seeing different content on the same theme, for the same product will make you interested and remember. You’re getting both of those touch points, gaining trust and getting people engaged with your content.