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There isn’t a hard and fast rule when it comes to this. It really depends on what your product grid looks like.

Go with one column if…

  • Your product titles might be a little longer (more than 3-5 words)
  • Your product photos are shot in landscape

Go with two columns if…

  • You have shorter product titles (only 3-5 words)
  • Product photos are shot in portrait

Experimenting with which one is best is pretty easy. Depending on your store’s theme, it’s as simple as changing a setting. Take a look at both views and see which one is best.