Shopify Articles

Etherycle sometimes blogs about ways to make you more money!

Pagination is the process of breaking up your website into different sequenced pages. In this case, infinite scroll is exactly what it sounds like. A long never ending scroll page. While a nice scrolling home page is good, pagination is typically the way to go. Infinite scroll is prone to breaking, especially in browsers like Safari.

Industry knowledge tip: The Baymard Institute is a research center that uncovers what designs cause usability issues, how to create the best user experiences, and measures how your UX performance stacks up against leading e-commerce sites. They recommend pagination as well and they are a great resource for benchmarking knowledge.