Create a Wholesaler Link on Your Website
You’ll notice a lot of websites have a wholesale link in the footer. It creates an easy access point to start a dialogue. To weed out the tire kickers, you’ll want to ask questions like:
- How long have you been in business?
- Do you have a physical store?
- Do you sell online?
- Why do you want to carry our product?
Incentivize Them and Make it Easy to Buy
If you are on Shopify Plus, there is a wholesaler portal built in that will run all the discount pricing scripts automatically. If not, there are a lot of good apps to checkout like Wholesale Helper, Bold Customer Pricing and Wholesale Gorilla. These apps will help manage access to incentivized discount pricing and streamline them into your fulfillment workflow.
Help Them Sell
This is the opportunity that so many people miss! Don’t treat your wholesale customers like regular customers and forget about them. Create a newsletter just for your wholesale customers. Segment them into their own list. Put together marketing materials and promos that they can then use to sell your product. Help them sell your stuff and you will be rewarded.