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When paying by the click, it's important to target ads as specifically as possible to stretch your PPC budget. One way is to hide your ads from unrelated searches using Negative Keywords. For example, a seller of bicycle tires would want to eliminate overlapping searches from motorcycle owners. Their negative keyword list could look like: "motorcycle, harley, sportbike, wheel, rim, car." In a recent campaign for web design services, we saved 9% on our AdWords spending by hiding terms related to job seeking and free templates. To hide your ads from job seekers, try the following keywords: application apply career careers craigslist direct hire employee employer employers employment freelance freelancing full-time head hunter hiring human resources intern interns internship internships interview job jobs opening openings part-time position recruiter recruiting resume resumes salaries salary staffing temp