When paying by the click, it's important to target ads as specifically as possible to stretch your PPC budget. One way is to hide your ads from unrelated searches using Negative Keywords.
For example, a seller of bicycle tires would want to eliminate overlapping searches from motorcycle owners. Their negative keyword list could look like: "motorcycle, harley, sportbike, wheel, rim, car."
In a recent campaign for web design services, we saved 9% on our AdWords spending by hiding terms related to job seeking and free templates.
To hide your ads from job seekers, try the following keywords:
application
apply
career
careers
craigslist
direct hire
employee
employer
employers
employment
freelance
freelancing
full-time
head hunter
hiring
human resources
intern
interns
internship
internships
interview
job
jobs
opening
openings
part-time
position
recruiter
recruiting
resume
resumes
salaries
salary
staffing
temp
