Your website is the hub of your marketing strategy; it is the 24/7/365 face of your business online. Consumers, whether driven by advertising or just browsing, will check your website to learn more about your business. It's natural, visiting a website is absolutely easier than driving to, calling up, or researching any business. Consider your first impressions of a brick and mortar store. How are the employees dressed? Is the store well-maintained and uncluttered? A well-kept store with well-dressed employees conveys professionalism and promotes consumer-confidence. First impressions matter. The same is true of your website. If your website was just made by your nephew, what message is it sending to your potential customers? Is it an accurate representation of your physical store? If you have an entirely professional looking website, visitors perceive that the business gives meticulous attention to every detail. They understand that you care about professionalism. A great website says, "I'm professional, organized, and committed to my business."