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Etherycle sometimes blogs about ways to make you more money!

Trust Seals are unequivocally scams in the long run. They prove nothing except that the site owner is gullible enough to pay for a graphic. When measured as a percentage, illegitimate sites are more likely to display "trust" seals. Seals, certificates, badges, shields, etc are meaningless. You can't buy your customer's trust with an image, you have to earn it.