Shopify Expert Insights

E-Com Advice from our experienced in-house team

How do you tackle wholesale?

We review the four methods to use in Shopify (and why you should!)

Discover the 5-steps to building and scaling profitable Facebook ad campaigns for your Shopify store.

  • Learn what's working right NOW with Facebook Ads, and how you can use it to sell more products in your online store.
  • Learn to use your customer's buying psychology to boost sales and conversions.
  • Learn the 3 most important audience segments, and how to craft the perfect ad copy for each of them

Plus a Q&A

In today's Sunday drive (late edition) I answer a common question from clients: "Should you be the face of your business?"

In today's drive, a reader asked me for "some more information about paid traffic such as Google Ads." Paid traffic is both a tremendous opportunity for growth and an easy way to lose money. I lay out some strategies to reduce the risk.

On April 20th, a thousand Shopify Partners from around the world gathered together in San Francisco for our 2nd annual Unite conference: a two-day event to discuss all things Shopify, commerce, and technology.

And they announced a ton of stuff. There was something for everyone announced: new payment options, Shopify Plus features, app APIs, new theme toolkits, and more.

In this live webinar, we discuss the latest Shopify news & eCommerce trends for 2017 and what it means for your business. Plus we'll answer your questions live.

The panel:

  1. Ross Beyeler, Growth Spark
  2. Gavin Ballard, Disco Labs
  3. Kurt Elster, Ethercycle

We conclude with a live Q&A.

A viewer asked: "What makes a good lead magnet?"

A viewer asked: "Hey Kurt, what is a productive & cost-effective conversion rate optimization strategy for Shopify ecommerce websites?"

Oh man. I love conversion rate optimization. It's alluring to business owners as a 'sack of money' button, but to me, it means "data-driven design decisions." In this six-minute episode, I lay out three practical methods for improving your conversion rate.

If you'd like assistance with your conversion rate, I do offer conversion rate optimization as a service.

Two questions from The Unofficial Shopify Podcast Facebook Group get answered today when I reveal my 3-Step Content Marketing Plan that I use, and you can too.

The first is "Where should I post my content?" and the second is "How to come up with topics to write about for both your blog and your pre-sale newsletter?"

Adam Owens says, "It would be an interesting show topic to discuss averages. I have a hard time knowing where I stand on some key metrics... finding what to expect and knowing if what I am doing is working well (compared to the industry)"