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In today's drive, a reader asked me for "some more information about paid traffic such as Google Ads." Paid traffic is both a tremendous opportunity for growth and an easy way to lose money. I lay out some strategies to reduce the risk.

On April 20th, a thousand Shopify Partners from around the world gathered together in San Francisco for our 2nd annual Unite conference: a two-day event to discuss all things Shopify, commerce, and technology.

And they announced a ton of stuff. There was something for everyone announced: new payment options, Shopify Plus features, app APIs, new theme toolkits, and more.

In this live webinar, we discuss the latest Shopify news & eCommerce trends for 2017 and what it means for your business. Plus we'll answer your questions live.

The panel:

  1. Ross Beyeler, Growth Spark
  2. Gavin Ballard, Disco Labs
  3. Kurt Elster, Ethercycle

We conclude with a live Q&A.

A viewer asked: "What makes a good lead magnet?"

A viewer asked: "Hey Kurt, what is a productive & cost-effective conversion rate optimization strategy for Shopify ecommerce websites?"

Oh man. I love conversion rate optimization. It's alluring to business owners as a 'sack of money' button, but to me, it means "data-driven design decisions." In this six-minute episode, I lay out three practical methods for improving your conversion rate.

If you'd like assistance with your conversion rate, I do offer conversion rate optimization as a service.

Two questions from The Unofficial Shopify Podcast Facebook Group get answered today when I reveal my 3-Step Content Marketing Plan that I use, and you can too.

The first is "Where should I post my content?" and the second is "How to come up with topics to write about for both your blog and your pre-sale newsletter?"

Adam Owens says, "It would be an interesting show topic to discuss averages. I have a hard time knowing where I stand on some key metrics… finding what to expect and knowing if what I am doing is working well (compared to the industry)"

What's the single hardest part about growing a store? The list! I noodle on that topic in today's Sunday Drive

Tony Mantz emailed me to say, "Landing pages befuddle me, what they are supposed to do and or look like?"

I was talking to my friend Ross Beyeler, a fellow Shopify Plus Expert, over at Growth Spark last week.

I was venting to him about how ridiculous startup culture is. How sick it is that entrepreneur sometimes fetishizes the worst parts of being an entrepreneur.

In this 3-minute video, I offer my contrarian view on owning a business: