"I would have invested 100% of all of the money that we raised into Meta. I would have done nothing else but secure that one channel first."
Jake Mellman ran his functional mushroom brand Troop for 18 months without a single ad. Now he knows better. We talk about the KPIs that actually matter, how he hit 76% contribution margin, and why he's launching Psilly Goose, a THC and Kana beverage designed to replace alcohol. The goal: $10 million in year one.
GUEST LINKS
- Troop Mushroom Gummies: trytroop.com
- Psilly Goose: drinkpsillygoose.com
- Previous episode with Jake & Stephanie: unofficialshopifypodcast.com/episodes/jake-mellman-stephanie-moyal
SPONSORS
- Swym - Wishlists, Back in Stock alerts, & more
- Cleverific - Smart order editing for Shopify
- Zipify - Build high-converting sales funnels
WORK WITH KURT
- Apply for Shopify Help: ethercycle.com/apply
- See Our Results: ethercycle.com/work
- Free Newsletter: kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
