For most direct-to-consumer brands, the term "ERP" evokes dread. Six-month implementations. Six-figure costs. Software built for factories, not Shopify stores. Kyle Hency experienced that pain firsthand. He scaled Chubbies Shorts past $100 million in revenue, and along the way, his "sophisticated" spreadsheet system (built by a former banker) completely fell apart. The breaking point? When Nordstrom called wanting to stock Chubbies, and his team realized they had no infrastructure to even accept the order. That painful lesson led Hency to raise $13.5 million for GoodDay Software, an ERP designed from day one for Shopify merchants.
IN THIS EPISODE:
- What an ERP actually is (explained for merchants, not MBAs)
- The exact moment Kyle's spreadsheets failed at Chubbies
- Warning signs you've outgrown spreadsheets
- Why legacy ERPs are "the best of the worst" options
- How GoodDay implements in 6-8 weeks instead of 6+ months
- Dynamic COGS that update automatically in Shopify
- AI agents that replace the inventory analyst you can't afford
GUEST LINKS
SPONSORS
- Swym - Wishlists, Back in Stock alerts, & more
- Cleverific - Smart order editing for Shopify
- Zipify - Build high-converting sales funnels
WORK WITH KURT
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
