“We are actually giving you money to acquire a buyer, which is a complete flip of the narrative.”
Amanda Engelman is the Director of Product at Shopify leading advertising and channel expansion. She built the Shopify Product Network, a free app that lets other Shopify merchants' products appear on your store. You earn commission on every sale, you keep the customer, and you get category expansion insights without carrying a single unit of inventory. One store earned over $3,000 in commissions in just two months.
We dig into how SPN decides what products to show (and how they're solving the "taste" problem), the checkout engineering that makes multi-merchant transactions seamless, and why this might be the lowest-risk growth lever available to Shopify merchants right now.
Guest Links
- Shopify Product Network App: Shopify App Store
- Shop Campaigns: Shop Campaigns
- Pins & Aces: pinsandaces.com
- Amanda Engelman on LinkedIn: Amanda Engelman
