Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything.
GUEST LINKS
- Filip Pejic on X: x.com/BallinFil
- Bedford Marketing: bedfordmarketing.co
- The Paper Boy Newsletter: thepaperboy.beehiiv.com
SPONSORS
- Swym - Wishlists, Back in Stock alerts, & more getswym.com/kurt
- Cleverific - Smart order editing for Shopify cleverific.com
- Zipify - Build high-converting sales funnels zipify.com/KURT
WORK WITH KURT
- Apply for Shopify Help: ethercycle.com/apply
- See Our Results: ethercycle.com/work
- Free Newsletter: kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

