Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit at 250 where everything changes. Your theme might work perfectly, it might half-work, or it might completely break depending on when it was built. Also the theme editor is now VS Code which developers love and merchants hate? Plus there's a new "unlisted" product status that's perfect for hiding free gifts, and Kurt reveals the one homepage element that gets clicked more than anything else (you're probably not using it right). This is pure Shopify platform talk that's more entertaining than it should be.
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*The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.*
