Shopify Growth Insights

Your website is the hub of your marketing strategy; it is the 24/7/365 face of your business online. Consumers, whether driven by advertising or just browsing, will check your website to learn more...

Good Copy is Easy on the Eye. Reading your website should be easy. The font should be reasonably sized. Ornamental fonts can be used but should be reserved for headlines. The main body of your con...

I love that Levi's commercial featuring a scratchy recording of Walt Whitman reading his poem "Pioneers! O Pioneers!" I thought it was beautifully cinematic and creative. So much so that it i...

When creating your first website, you shouldn't feel intimidated. You can get started on your own in one day for as little as ten dollars. Let's walk through the steps to getting started for almost...

We recently upgraded our workstations to multiple monitors. Our most enterprising effort was the use of three identical 19" displays on a Mac Pro. A Microsoft research study found that use of...

Speaking in Styles by Jason Teague Speaking in Styles aims to help Web designers learn the "language" that will be used to take their vision from the static comp to the live Internet. Many designe...

When paying by the click, it's important to target ads as specifically as possible to stretch your PPC budget. One way is to hide your ads from unrelated searches using Negative Keywords. For exam...

Website Grader calculates the marketing effectiveness of your web-pages based upon the keyword popularity, link popularity, page structure, traffic ranking, readability level and search resul...

For your iPhone, we've created two wallpapers with a test pattern theme. You may recognize the latter wallpaper as the original Apple logo colors. To install your new wallpaper, download ...

In an effort to support startups and small businesses, EtherCycle now offers payment plans for web sites. With just a small down payment we will begin the development of your website. The single f...

Good communication is the cornerstone of client satisfaction. We believe that the more interaction we have with a client, the better the resulting project will be. We have five commandments for c...

Mood boards serve as a visual tool to quickly inform others of the overall feel that a designer is trying to achieve. We find them to be most helpful as a source of inspiration. A typical mood ...

While different clients and projects require unique design and development processes, a typical EtherCycle website is created in the following order: A consultation assesses your needs, aims, and b...

Section508 is an amendment to Workforce Rehabilitation Act. It's a provision assures that people with disabilities can access web pages predominately through the use of text labels and descriptors ...

Search Engine Optimization (SEO) is the art of coaxing search engines in to driving traffic for specific keywords to a particular website. There are two approaches. Paid or organic inclusion. Pa...

or "Why Users Are Leaving Your Website" Regardless of its style or category, any website's success hinges on its ease of use. According to Jakob Nielsen, an eminent usability expert, "If a websit...

The power of Firefox is in its library of add-ons. There are at least five extensions that a web developer can not live with out. FireBug "Put a wealth of development tools at your fingertips wh...

There are two major components to a web page's code. The top or Head, is the machine readable portion of the page that provides additional information called Meta tags to search engines. The rest ...

It is no longer good enough to just have a website to set yourself apart from your competitors. A professional design is more important than ever, but how do you choose a designer? By making the ...

The goal of any design is to effectively communicate a message. Typically this means promoting a brand or selling a product. Less is more. Every element added to a design increases cognitive dis...

Typefaces are important because they determine, on the most fundamental level, how easy it is to read a document. (And after all, all web pages are documents.) At the same time, typefaces determi...

What's the difference between a serif font and a sans-serif font? A serif is a fine line that marks the end of letter's main stroke. Think of the little horizontal feet that the "m" on an M&M...

To avoid licensing problems down the road, it is important to only use fonts with commercial licenses. The problem with most free font websites is that fonts are licensed only for personal use or ...

Regardless of your layout or media, choosing the right colors for a design is critical. People respond emotionally colors, they set the mood. Pantone has founded their industry on this idea. For...