"It sucks to lose a customer not because of the product, but because of the mechanism in which they get the product."
Jay Myers has spent a decade building one of the biggest subscription apps on Shopify. Now he's telling you subscriptions are broken. Bold's data backs it up: 82% of cancellations happen because customers have too much or too little product, not because they stopped wanting it. And 76% of those who cancel never come back.
GUEST LINKS
rePete by Bold: https://repete.me/
Bold Commerce: [boldcommerce.com](http://boldcommerce.com "Over 760,000 e-Commerce Merchants Have Installed Bold's Shopify Apps")
His fix is rePete, an AI-powered reorder concierge that predicts when each customer needs a refill and sends a one-click nudge at exactly the right time. We talked about the subscription death curve, why reorder revenue can 3-5x your business valuation, and the beta results that made me a believer.
SPONSORS
Swym - Wishlists, Back in Stock alerts, & more
[getswym.com/kurt](getswym.com/kurt)
Cleverific - Smart order editing for Shopify
[cleverific.com](http://cleverific.com "Cleverific - Self-serve Order Editing & Post-Purchase Revenue Optimization for Shopify")
Zipify - Build high-converting sales funnels
[zipify.com/KURT](zipify.com/KURT)
WORK WITH KURT
Apply for Shopify Help: ethercycle.com/apply
See Our Results: ethercycle.com/work
Free Newsletter: kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
