The Unofficial Shopify Podcast

VP of Product Vanessa Lee joins Kurt to break down the 2026 "Everywhere" edition and the years of quiet groundwork behind it: taxonomy, attributes, clustering, and a universal product identifier th...

Montana Knife Company was finally releasing its first folding knife, a $390 piece their fans had been begging for, and they wanted an announcement page worthy of the moment. Apple-style scroll anim...

Inside: why he started publishing his real ROAS on LinkedIn when the numbers were ugly, the 80% Meta cut that finally flipped him profitable, and how a 250K-follower organic community out-engages H...

"You don't need a garage. You don't need a loan. You don't need an MBA. All you need is an idea and an internet connection."

"I shipped the bike and a couple of weeks later, the real credit card holder got a statement, said I didn't place that order, filed a chargeback, and then the money was gone."

"You would probably prefer to take money from Tony Soprano."

"If your product sucks, you're never going to succeed. A lot of people are trying to solve product problems with marketing spend."

"It sucks to lose a customer not because of the product, but because of the mechanism in which they get the product."

"Succeeding with paid was not about how good your ROAS was. What the paid experts did so well was they had built a business model structurally that allowed them to put as much money as they possibl...

Kurt's live Nashville talk on why most people produce AI slop, the RTF framework that fixes it, and the 10 AI tools he actually uses every day.

Learn why Shopify opened its B2B features to every paid plan and what merchants actually get, from company profiles to custom catalogs.

Discover how Ethan Haber turned a college hamster ball idea into Happy Habitats, now sold in over 750 retail stores nationwide.