Always looking for insight to the active lifestyle consumer, the EtherCycle team attended Interbike International Bicycle Expo in Las Vegas. There we had the opportunity to meet with over 1,100 brands from around the globe.
The expo began with two days in Bootleg Canyon in Boulder City, Nevada where we were able to demo the latest bike kit on world-class cross country mountain bike trails, epic downhill runs, and even a BMX pump track.
IMBA ranks Bootleg Canyon as one of their "Epic Rides," and we certainly found out why. The riding was just as exciting as the the new gear we saw.
In addition to riding world-class trails with international champions, we saw exhibits, product launches, and insightful seminars. We were happy to meet with top manufacturers, retailers, and media to help promote the business of cycling.