We Measured the AI Traffic Wave: Tiny but Growing Fast

We Measured the AI Traffic Wave: Tiny but Growing Fast

94 million sessions, $274M in revenue, 10 Shopify stores, 24 months of data. AI assistants drive 0.06% of traffic. Here's where the money actually comes from.
GWP ROI Calculator showing a gift-with-purchase campaign netting $4,684 per month versus the equivalent discount

Free Gifts Beat Discounts. We Built a Calculator to Prove It.

A $34 discount costs you $34. A $34 gift costs you $9. We ran 60 days of real store data through that asymmetry, then built a free calculator so you can run yours.
Frosted-glass 3D illustration of a doll silhouette in a magnifying glass over listing cards, connected to independent storefronts

We Built a Barbie Search Engine to Prove a Point About Shopify's UCP

Shopify's Universal Commerce Protocol makes every store's catalog searchable with no auth, no tokens, and no fees. We built DollScout, a live collector-Barbie finder, to prove it, then open-sourced...
Awesome Ecom Skills: open-source Shopify playbooks for AI agents

I Open-Sourced My Agency's Shopify Playbooks for AI Agents

AI agents can run your Shopify store now. Claude Code, plugged into the Admin API, will happily archive products, rewrite descriptions, and delete metafields at catalog scale. That's the good news ...
Optimize your Shopify checkout with tips to match your brand, simplify shipping, streamline fields, offer clear payment options, and cross-sell products. A seamless checkout boosts conversions.

Optimizing Your Shopify Checkout for Conversions

To maximize conversions, your online store's checkout process should: Feel seamless with your overall brand. Eliminate friction for customers.
Discover how to choose the perfect Shopify theme for your online store. Explore the pros and cons of Theme Store, Custom, and Tweaked themes to make an informed decision.

Choosing the Right Shopify Theme: A Merchant's Guide

Shopify Themes: Your Online Store’s Fashion Statement When chatting with potential clients about their Shopify store's theme, the choices can get a...
Discover intuitive design practices, compelling visual cues, and user-centric strategies to enhance engagement and drive conversions. Your roadmap to a high-converting Shopify homepage begins here.

Shopify Homepage Checklist: Conversion Best Practices

Unlike a landing page tailored for specific campaigns, a homepage caters to a broader, colder audience, and has the prime objective of inviting them..
What are best practices for Shopify Collection pages?

What are best practices for Shopify Collection pages?

If you're in the ecommerce game, you know that collection & category pages are where the magic happens.
How to Turn Shopify Reviews into a Market Research Goldmine with ChatGPT

Unlocking Market Insights from Shopify Reviews Using ChatGPT

Unveiling the Magic of ChatGPT for Unparalleled Market Research Friends, marketers, entrepreneurs, lend me your ears.
Learn how to apply ChatGPT Custom Instruction Example Templates with our easy-to-follow guide. Make AI conversations simpler, smarter, and more personalized.

ChatGPT Custom Instruction Example Templates (Copy and Paste!)

Copy and paste these ready-to-use ChatGPT custom instruction templates to save time and get better, more personalized responses.
Let's dive into the world of SEO, social media marketing, Pinterest pins, podcasts, and YouTube tutorials to explore how they can pave your path to success.

How to Drive More Traffic to Your Shopify Store

Every digital journey starts with a single click. For Shopify store owners, that click is the gateway to success.
We have a client who wanted to automatically archive their orders in the Shopify Admin when all items in the order were fulfilled AND delivered. That's a challenge for Shopify Flow.

Shopify Flow: Automatically Archive Orders on Delivery

We have a client who wanted to automatically archive their orders in the Shopify Admin when all items in the order were fulfilled AND delivered.
Let's start something new