These Shades Print Money: How Pit Viper Built a Cult Brand
Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.
Chapters
- 00:00 The Origins of Pit Viper Sunglasses
- 05:46 The Power of Branding and Humor
- 13:36 Marketing Strategies and Viral Moments
- 20:53 Navigating Challenges in Business
- 26:32 Future Directions for Pit Viper
Sponsors:
- Zipify → Build high-converting sales funnels: http://zipify.com/KURT
- Cleverific → Smart order editing for Shopify: https://cleverific.com/unofficial
- Viralsweep → Create sweepstakes, contests, and giveaways: https://www.viralsweep.com/
Shop Pit Viper: https://www.pitviper.com
🎙️ More episodes: https://www.unofficialshopifypodcast.com
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