Her fans call her "The Queen of Air Fryers." With over 700K YouTube subscribers, Cathy Yoder turned recipes into revenue—and launched a Shopify brand that now sells out products regularly.
In this episode, Cathy shares:
- How she built her first sales funnel from a $15 PDF cookbook
- What tools and strategies she uses to sell physical products today
- How to use YouTube comments and affiliate data as product R&D
- Her exact process for integrating Shopify and YouTube
Whether you're a content creator, Shopify merchant, or DTC brand—this is the playbook for converting audience trust into e-commerce growth.
Show Links
- YouTube Shopping Integration
https://help.shopify.com/en/manual/online-sales-channels/google/youtube-shopping - Cathy Yoder’s Shopify Store – Pine & Pepper
https://pineandpepper.co/ - Cathy Yoder’s YouTube Channel – Empowered Cooks
https://www.youtube.com/@empoweredcooks
Sponsors:
Zipify – https://zipify.com/KURT
Cleverific – https://cleverific.com/unofficial
Boost AI Search & Filter – https://boostcommerce.net/
More from Kurt:
Grow your store with Kurt → https://ethercycle.com/apply
Case studies & client work → https://ethercycle.com/work
Weekly insights → https://kurtelster.com/
